It is the “Show, don’t tell” rule!
Let us see what Joel Spolsky has to say about the art of good writing in general, and writing about ethics, principles, definitions and all that boring jazz, in particular!
Pay attention. Here is the way to say “a good team leader provides inspiration by setting a positive example” without putting your audience to sleep:
For a few months in the army I worked in the mess hall, clearing tables and washing dishes nonstop for 16 hours a day, with only a half hour break in the afternoon, if you washed the dishes really fast. My hands were permanently red, the front of my blouse was permanently wet and smelly, and I couldn’t take it any more.
Somehow, I managed to get out of the mess hall into a job working for a high-ranking Sergeant Major. This guy had years of experience. He was probably twenty years older than the kids in the unit. Even in the field, he was always immaculate, wearing a spotless, starched, pressed full dress uniform with impeccably polished shoes no matter how dusty and muddy the rest of the world was around him. You got the feeling that he slept in 300 threadcount Egyptian cotton sheets while we slept in dusty sleeping bags on the ground.
His job consisted of two things: discipline and the physical infrastructure of the base. He was a bit of a terror to everyone in the battalion due to his role as the chief disciplinary officer. Most people only knew him from strutting around the base conducting inspections, screaming at the top of his lungs and demanding impossibly high standards of order and cleanliness in what was essentially a bunch of tents in the middle of the desert, alternately dust-choked or mud-choked, depending on the rain situation.
Anyway, on the first day working for the Sergeant Major, I didn’t know what to expect. I was sure it was going to be terrifying, but it had to be better than washing dishes and clearing tables all day long (and it is not like the guy in charge of the mess hall was such a sweetheart, either!)
On the first day he took me to the officer’s bathroom and told me I would be responsible for keeping it clean. “Here is how you clean a toilet”, he said.
And he got down on his knees in front of the porcelain bowl, in his pressed starched spotless dress uniform, and scrubbed the toilet with his bare hands.
To a 19 year old who has to clean toilets, something which is almost by definition the worst possible job in the world, the sight of this high ranking, 38 year old, immaculate, manicured, pampered discipline officer cleaning a toilet completely reset my attitude. If he can clean a toilet, I can clean a toilet. There is nothing wrong with cleaning toilets. My loyalty and inspiration from that moment on were unflagging. That is leadership.
See what I did here? I told a story. I’ll bet you’d rather sit through ten of those 400 word stories than have to listen to someone drone on about how “a good team leader provides inspiration by setting a positive example.”
That is why good writers as well as public speakers pepper their copy with plenty of anecdotes, parables, yarns, digs and quotes.
Let us adopt this golden rule and prevent our audience from dozing off!
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